AGS - Amusement Product Alliance - Press Release

Adventure Golf Services Teams With Tennessee Amusements Innovator

To Offer New Products To Cruise Industry

For immediate release

TRAVERSE CITY, Mich. – Two trusted names in recreation are joining forces to bring new attractions to the cruise line and river cruise industries.

            Adventure Golf Services is announcing its alliance with Tennessee-based Amusement Products as an exclusive dealer of Spin Zone bumper cars and baseball batting cages.

            Spin Zone electric bumper cars – awarded the International Association of Amusement Parks and Attractions’prestigious “Best New Family Entertainment Center Attraction for 2008,” require just 500–1,100 square feet of space, can be indoors or outdoors and come with an automatic sound system, light show and wall graphics. The battery-operated attraction can run up to 16 hours on a single charge and nearly any hard surface.

            Modular, prefabricated batting cages take an even smaller footprint, can be used indoors or outdoors, and have a built-in, automatic retrieval system for easy operation – no staff required.

            "Our goal is to align core competencies and marry them to deliver enhanced value to our respective clients," AGS President Scott Lundmark said. "Our product and design capabilities are complementary; customers will receive the best combination in the industry with an end product that is fun and one all passengers of all ages will enjoy, while the cruise operators can offer the "next new thing" for their guests. A huge advantage with these new products is that they require a small footprint of space and can be customized for any area."

            Based in Traverse City, Michigan, with offices in Chicago, Illinois, AGS is known throughout the world as an industry leader for its creative, innovative and custom miniature golf designs, miniature golf construction services, cruise line, modular/portable and sports field recreation products.

            "We've had spectacular success in every industry we've worked with," said Amusement Products President Dutch Magrath. "Our real forte is being able to apply new technologies to attractions and create better ones, and (AGS) revolutionized the way systems can be applied in cruise environments. What we're doing is combining our decades of innovation and experience to work together."

            AGS has designed, fabricated and installed a wide spectrum of on-board passenger recreational equipment for large and small cruise and riverboat companies worldwide for over a decade of its 35-plus-year history. Clients include Royal Caribbean, Oceania, Regent Seven Seas, Norwegian Cruise Line, Princess Cruises and American Cruise Lines.

            The company's products include design; warehouse prefabrication; shipyard, dry-dock and at-sea installation; new ship builds; refurbishments; revitalizations and extensive cruise ship logistics experience. Their ADA-compliant products are designed to target a vast array of passenger demographics and can fit any space allocated in a deck plan. They include miniature golf; putting greens; game courts such as bocce ball and croquet, lawn bowling and shuffleboard courts; AnyWhere Fields for active sports such as 3-on-3 mini soccer fields and general on-deck activities, artificial turf and other custom products.

            Amusement Products has been an award-winning leader in the industry since the company was formed in 1960. The company is known internationally for its technological innovations, primarily in the destination entertainment center industry, and the alliance will allow them to be represented by "a good business with a solid reputation in the cruise industry," Magrath said.

For more information, contact AGS at (888) 725-4FUNor 231-922-8166 for international customers, or online at To contact Amusement Products, call (800) 438-3558.